This week ‘You, Me and HIV,’ was launched, a nationwide campaign, by the HSE in partnership with people living with HIV. This new nationwide campaign addresses misconceptions around HIV and help reduce the stigma experienced by people living with HIV in Ireland.
The campaign features people living with HIV and their loved ones and was developed by the HSE in close collaboration with people living with HIV and community and voluntary groups.
Recent research has found that 7 in 10 people are unaware that when a person living with HIV is on effective treatment, it cannot be passed on. The first burst of advertising raises awareness of this important message about transmission. See more information in the full press release.
The ‘You, Me and HIV’ campaign will be live across TV, video on demand, out of home advertising in transport settings and social media. In the advertising campaign, which starts from 14th January 2025, people living with HIV and their loved ones, share their experiences of living with HIV, what it’s meant for their relationship and what they have learned in the process.
If you would like any further information or have any queries, please don’t hesitate to get in touch with myself or
