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Cara Pharmacy Group become the First Age Friendly Pharmacy Group

Age Friendly Ireland | National


Cara Pharmacy Group become the First Age Friendly Pharmacy Group

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All thirteen of the Cara Group stores throughout the country have completed Age Friendly training, have appointed an Age Friendly Champion, and have implemented three simple changes in store to make the environment, and the customer experience, more appropriate for older customers.

Age Friendly Ireland is currently rolling out training for businesses all over Ireland to help them respond to our rapidly ageing demographic in a positive and supportive way. These businesses recognise that, despite the challenges of Covid19, it is important to focus on encouraging and supporting  older customers to continue using the products and services they need and enjoy.

“ Older consumers are very important to a business as they are usually loyal, regular customers who provide repeat business, once they are valued and appreciated”, says Catherine McGuigan, Chief Officer, Age Friendly Ireland.  “Our Business Recognition training programme has shown businesses how to engage with their older customers in a respectful and appropriate way, while giving teams a real appreciation of the valuable contribution older people make to our towns and communities.  We are delighted that the Cara Pharmacy group engaged so enthusiastically with the programme from the start and implemented changes in a very short time”.

The Cara group stores have received their Age Friendly Charters which will be on display in store,  and will be the first stores to be listed on the Age Friendly Business directory at

Rob Wood, Superintendent Pharmacist for CARA says: “We’re delighted to be the very first accredited Age Friendly Pharmacy Group in Ireland. We know all of our customers have different needs and undertaking the work with Age Friendly had given us the tools to tailor our products, services and care for our older customers and patients. We’re looking forward to a productive long term relationship with Age Friendly” .

Other business leaders in the banking, finance, insurance, food, hotel and restaurant sectors are currently undergoing Age Friendly Business Recognition training and will be completing the requirements to receive their charters before the end of the year. 



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