Resdesign of Western Alzehimers communication & information platforms.

Description

Western Alzheimers has an age profile of 60 Years plus. Based on feedback from families we set about redesigning our website, information leaflets and marketing information.
This entailed a complete overhaul of what information to supply where, ie online, print or radio. We launched the website on March 6th 2023 and our website traffic has increased by 33% to date.
The design, layout, colours, text size and fonts all reflect an age friendly project.
We have demonstrated that we are incorporating our logo and branding across the region of Mayo, Galway and Roscommon. Thus improving information and communication to those that need our support.

Aim of Initiative

To standardise brand awareness and communication to our most vulnerable in society living with dementia.

Who is it aimed at

It is aimed at persons, past, present and future either living with a diagnosis of dementia or caring for a person living with the disease. It is also aimed at other like-minded organisations and charities. By having better communication resources available to the public it will support our ethos of destigmatising dementia across society.

3 Steps critical to success

1. Recruiting a web designer that understood the challenges facing families living with dementia, who are in search of relevant information in their local area from the comfort of their own home by countyes.
2. Mapping and planning the design of the website and ensuring that the most relevant information was easily available. There we broke the information down county.
3. We held consultation workshops with our team and families currently availing of our services, took their considerations on board and fed that back to our design team.

3 Challenges in Planning / Delivery

1. Gathering and tailoring information for our audience.
2. The design was a challenge. We wanted to ensure the layout and design were soft and welcoming, yet informative on such a sensitive topic.
3. Setting and meeting the deadline without interfering with the mission of the organisation. Service delivery is always our priority.

3 Outcomes / Benefits

1. 33% increase in website traffic.
2. We have received positive feedback from other health care professionals and families at the ease of access of information.
3. An increase in referrals directly from families.