Programme: Tipperary
WHO Theme: Communication and Information
Funding Stream: Community Resilience Fund Covid
Resources Required: Paid Staff
Cost: 1000 – 5000
Status: Completed
Description
Radio campaign promoting partners like ALONE, Citizens Information, Munitir na Tire, JIGSAW and the TCC Keep Well site. This radio campaign ran for 5 weeks on 2 radio stations with adverts promoting the supports available promoted. ALONE have advised in the CHO5 area they had 7 self refferal in all of 2020 and in the first 3 months of 2021 coinciding with radio campaign they had 15 self referrals which has positive impact the radio campaign message would also have promoted the Keep Well section on TCC website signposting other supports available
Aim of Initiative
population of Tipperary
Who is it aimed at
population of Tipperary
Steps critical to success
- targeted promotion of agencies best places to provide supports
- complimented with social media promotion with same message
- Keep Well section on TCC website great showcase and signposting of supports and services
Challenges in Planning / Delivery
- gathering message , within time available for advert content
Outcomes / Benefits
- increased referrals for Alone, awaiting feedback from other partners
- building brand awarness of Keep Well
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